Wireless Bypass

The internet market is saturated with social networking sites and it takes something truly unique to stand out. Foursquare is a relatively new site that brings a whole new aspect to keeping up with your friends. Unlike many others of its kind, this social network doesn’t focus on what you are doing but where you are and where you’re going. When you arrive at a building, whether it be a restaurant, movie theatre, or grocery store you check in using your mobile phone. This site offers applications for many of the popular smartphones such as iPhone, Blackberry and Droid. Foursquare users without smartphones can still participate through text messages.Foursquare awards badges for certain activities, and crowns a mayor for each location based on who checks in the most times in the last 60 days. Some people make this a competition and try to check in as many times as possible in order to keep their mayoral title. Even better, if you go somewhere that isn’t already listed on foursquare you simply add the venue to the application. With foursquare you can see where all your friends are and let them know your whereabouts. Features of the application also let you add comments about the location where you are such as a favorite dish other customers should try or a great sale going on at a clothing store where you’re shopping.Many businesses are beginning to catch on to this trend to and using it as a marketing tool by rewarding their Foursquare patrons. This application provides businesses with analytic data about their customers, which they can use to offer discounts and specials. Some restaurants might offer a free meal to their Foursquare mayor or give a free drink to customers on their 5^th check-in. They can also promoted their company by having a Foursquare night and offering a special to all Foursquare users if they show up and check-in at their business.